21 Best FREE SEO Tools for On-Page Optimization

We all want to have the best for our business. And being the best would be being able to promote and garner many followers and clients especially in the online aspect. But how would we be able to do this? Simple. Just by using the online marketing strategies can help you with your business. But what kind of online marketing strategy you might ask, well it’s the SEO.

What is SEO?

It is simply the acronym for Search Engine Optimization. It is simply a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search result page of a search engine (SERP). Some of these search engines includes Google, Bing, Yahoo and the others.

Most of the internet users use Google as their search engine. For over the years, Google is the no.1 best used search engine and it hasn’t changed much over the years. Many businesses tend to compete with their SEO to be able to be on top of the SERP. Because of these, there has been a change of the search engine’s ability to enforce new guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has also had a profound impact on the SEO landscape.

For you to be able to reach the top of the SERPs and of course stay on top, your website must deserve to be there. It needs to be the best I class and it also must offer the best user experience in your particular niche. And this is why, SEOs are a helpful tool for our business but some of these SEO tools are not free. Fortunately, there are a number of free tools that could also help you achieve your goal. Here are the 21 Best FREE SEO tools for On-page Optimization as putted together by Chuck Price.

Keyword Research

Keyword selection has a profound impact on the overall performance of a website. The keyword selection process shouldn’t also rely on a single tool.

1. Wordstream
The Wordstream Free Keyword Tool offers thousands of keyword ideas from a huge database of more than a trillion unique searches. This tool outperforms some of the paid alternatives in the market.

2. Keyword Eye Basic
Keyword Eye Basic is a visual keyword suggestion tool that works particularly well for brainstorming sessions.

3. YouTube Keyword Tool
Youtube Keyword Tool is great for keyword research for all kinds of content and not just video as Julie Joyce described.

4. Übersuggest
Übersuggest utilizes the “Suggest” data from Google and others. This is a terrific tool for developing long-tail phrases.

Content Tools

Here are content tools that will help you with your content development.

5. Anchor Text Over Optimization tool
The Anchor Text Over Optimization Tool outputs anchor text diversity. Words or phrases that are potentially over-optimized are highlighted for manual review.

6. Convert Word Documents to Clean HTML
Convert Word Documents to Clean HTML is a free converter tool for documents created in Microsoft Word, Writer, and other word processing software.

7. Copyscape
Copyscape is a free plagiarism checker. The software lets you enter a URL to detect duplicate content and to verify that your content is original.

Technical Tools

These technical tools help people who are non-technical users to also be able to do SEOs.

8. Xenu’s Link Sleuth
Xenu’s Link Sleuth is a PC based spidering software that checks websites for broken links. It performs validation of text links, frames, images, local image maps, and backgrounds.

9. Robots.txt Generator
Robots.txt Generator is a freeware utility that makes the creation of robots.txt files a breeze.

10. Robots.txt Checker
Robots.txt Checker is a “validator” that will analyze the syntax of a robots.txt file to verify the format is valid.

11. URI Valet
Use the URI Valet Header Checker to view total number of objects (http requests), time to download, object details, document internal links, and external links along with verifying server headers for each.

12. Title and Description Optimization Tool
This Title and Description Optimization Tool gives insight as to what the top ranking competitors are using for titles and descriptions. The best competitor intelligence tool of its type.

13. Image SEO Tool
With Image SEO Tool, simply input a URL and this tool checks image name, alt attribute, and dimensions. Alerts are given if a potential problem is discovered.

14. Schema Creator
The Schema Creator tool is the easiest way to get started creating HTML with schema.org microdata.

15. Google Snippet Preview
The snippet that appears in Google Search is usually taken from these meta tags. The Google Snippet Preview tool helps visualize and optimize what is displayed to searchers.

16. Structured Data Testing Tool
The Structured Data Testing Tool verifies Schema.org or any other structured data type markup.

17. XML Sitemap Generators
XML Sitemap Generators create “web-type” XML sitemap and URL-list files (some may also support other formats).

18. XML Sitemap Inspector
XML Sitemap Inspector validates your sitemap (XML or gunzip), repairs errors, and pings all search engines.

19. Pingdom Website Speed Tool
Pingdom’s Website Speed Tool tests the load time of a page, analyzes it, and finds bottlenecks.

20. Fiddler
Fiddler is a web debugging tool which logs all HTTP(S) traffic between your computer and the Internet.

21. Microsoft Free SEO Toolkit
After you have run each of these tools over your website, you can now be able to run a full blown SEO audit, complete with detailed reports. Microsoft has created a Free SEO Toolkit which does just that.